As streetwear works to include women in more of its drops, notable brands are delivering. Jordan Brand announced it would drop a new women’s apparel capsule, alongside a gender-neutral Jordan Brand "MA-2" sneaker. Now instead of looking for crumbs, the girls are feasting.
Jordan Brand, as one of the biggest streetwear labels, has stepped up its women’s offerings in the past year. Last February, the brand dropped its first women’s collection, followed by an 80s-themed capsule and the first women’s Jordan 9. Jordan Brand’s latest apparel collection, dubbed Future Primal, blends traditional Jordan styles with modern innovation.