Musk's eccentricities show up in places outside of just social media too — like the marketing tactics of his various companies. That willingness to skirt convention has lead to some of the wildest and most eye-roll-inducing publicity stunts in recent memory.
In 2019 Elon Musk turned to live animals to help show off one of the entrepreneur's more experimental start-ups, Neuralink. To illustrate the capabilities of Neuralink's brain chips, they implanted several pigs with a device that reads signals in their brains and paraded them around on a webcast. This might be a less straightforward entry into the wacky Musk Hall of Fame since it was more of a demonstration, but using pigs as PR definitely fits Musk's MO.
In the pantheon of marketing stunts gone wrong, there are few better than the moment team Tesla destroyed an allegedly "impervious" glass window on the company's upcoming Cybertruck. During the stunt, Musk lobbed a giant metal ball at the window expecting it to withstand the blow, but instead, the stunt created two massive craters on both front and rear windows. To make matters worse, he then had to give the rest of the presentation with the cybercracks glaringly obvious behind him.