Adidas’ Forum sneaker has been subject to many makeovers in its day, but none quite as tasty as this. The sneaker giant has partnered with confectioner company Mars Inc. to present a Forum Low that’s completely decked in M&M’s motifs.
Got a sweet tooth? — The sneaker resembles a giant yellow peanut M&M with bright leather uppers and chocolatey brown accents. The Three Stripes, outsole, and collar are all dipped in the chocolate shade, while the midsole is done in white as a nod to the “M&M’s” logo on the candy. From there, the kicks go into a carefully crafted sugar overload.
Details are what this pair does best, seen through interchangeable emblems and elements that nod to each of the six M&M’s colors: brown, yellow, orange, red, blue, and green. Mix and match the different colored laces, candy-shaped buttons, lace deubrés, and even specially branded ankle straps for dozens of creative combinations. And in case it wasn’t clear who the shoe is inspired by, an oversized “M&M’s” hangtag sits above the Three Stripes.
You can even add graphics of the M&M’s characters, each sporting their own speech bubble with phrases like “Um, where’s Red?” and “I melt for no one.” The brown and green M&M’s are also pictured in their pre-makeover get-ups before they were forced to trade in their heels for sensible footwear and sultry poses for librarian-esque modesty.
All fun and games — The Forum is arguably one of the most played-with silhouettes at Adidas. It reached new heights with Balenciaga, dove into Bad Bunny’s colorful world, got its wings thanks to Jeremy Scott, and was even given a new horse face from Kerwin Frost. Each pair is more experimental than the last; the M&M’s collab satisfies any cravings for a food-themed Forum.
Adidas’ M&M’s-themed Forum Low will hit the Adidas Confirmed app on April 19 for $150. If the price is just out of reach but you still want to rep your favorite candy, you could always buy a pack of the candy and DIY. But then again, an M&M sneaker by any other name just isn’t as sweet.