Style

The best digital fashion marketplaces to shop right now

Whether you’re looking to expand your cyber couture or collect the hottest virtual sneakers, these are the companies you should be checking out.

Tribute

The expansion of the metaverse has prompted many brands and consumers to turn to web3 to see what’s next in fashion. Online-only silhouettes, which can boast a smaller environmental impact and no physical limits, are already taking over runways and social media.

To date, the metaverse has hosted fashion video games, NFT-linked clothing, and a record-breaking $3.1 million sale for virtual sneakers.

Republiqe

A flurry of digital fashion marketplaces are ensuring there’s something for everyone (and every avatar) in web3. From cyber couture to “phygital” items, digital items with physical counterparts, here are eight virtual brands to explore first.

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Replicant

Whether you’re a minimalist or a maximalist, Replicant has something to offer. The cyber boutique’s offerings are fairly digestible compared to others’ pricing, with pieces ranging from $14 to $50. Its online-only fashion is described as “an opportunity to express yourself without harming the planet.”

Replicant

Replicant’s collaboration with IN3D allows customers to create their own 3D avatar by scanning their body from their phone. Shoppers can then enter an augmented fitting room to try on Replicant pieces.

Replicant

Happy99

Built with the hope of redefining mindless consumer culture, Happy99 calls to its followers to enjoy its products as they come. The brand’s mini-drops — which include phygital beanies, knit vests, socks, and footwear — are spaced out to contrast the fast-paced cycle of the fashion industry. Highlights from Happy99’s offerings include spiked slippers and playful keychains.

Happy99

Check out those digital sneakers.

Happy99

Auroboros

If you’re looking to earn cyber clout, look no further than Auroboros. The London-based label has dressed Kim Kardashian and stylist-DJ Sita Abellán and touts designs inspired by flora, fauna, and otherworldly creatures. Dubbed “nature tech,” the pieces lean into sci-fi and fantasy aesthetics with biomimicry textures, tendrils, and veins.

Auroboros

RTFKT

RTFKT originally got its leg up in the metaverse by selling millions of dollars in virtual sneakers, capitalizing on the shared collectibility of shoes and NFTs. Since being acquired by Nike earlier this year, the web3 studio has expanded its offerings to phygital sneakers as well as NFT-linked hoodies. Streetwear enthusiasts should feel at home at RTFKT.

RTFKT

Tribute

Tribute’s “contactless cyber fashion” combines CGI 3D modeling, UX design, and coding to lend its futuristic styles to people of all genders, sexes, and sizes. Pieces like flame-engulfed dresses and glowing green pants are among the brand’s cyberpunk garments, while other offerings include puffer jackets and a flared statement jacket. Styles can cost as little as $29 to as much as $699.

Tribute

“[Our consumers] are the people whose natural habitats are virtual worlds,” the brand told Input. “They show their true identity there — not on the physical world's streets.”

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The Fabricant

Called a “trailblazer” in the digital couture space, The Fabricant specializes in luxury virtual experiences like headpieces and celebrity collaborations. Puma, Under Armour, and Adidas x Karlie Kloss have already joined forces with the digital fashion house. Just note The Fabricant charges as much as $9,500.

The Fabricant

DressX

If you’re looking for the digital fashion equivalent to SSENSE or Farfetch, look no further than DressX. The platform’s available styles range from virtual Salomon sneakers to collaborations with Berksha Smiley, with new silhouettes uploaded fairly frequently.

DressX

DressX highlights upcoming digital designers, meaning you could find your new favorite brand just by browsing the platform’s marketplace. Just search for what you want, click to buy, then attach a photo to have the piece tailored to.

DressX

Republiqe

Singapore-founded label Republiqe is known as the world’s first digital-only fashion brand. Founded by designer James Gaubert, Republiqe hopes to curb the fashion industry’s waste problem with its bubbly, red carpet-ready pieces. Gowns and thigh-high boots are among some of the brand’s offerings, which can be tailored to shopper’s photos after purchase.

Republiqe