Style

Unboxing New Balance's JJJJound 990v3: As good as dad shoes get

If you want a sneaker that's both comfortable and great to stare at, then look no further than this NB creation.

Edgar Alvarez Barajas / Input

When New Balance revealed its latest collaboration with Montreal-based design studio JJJJound, we immediately knew it was going to be a hit. Together, they came up with a 990v3 β€œMade in USA” sneaker that’s stunning, thanks to its green olive and vintage motifs.

Edgar Alvarez Barajas / Input

Those color and design details, like the aged, yellowish midsole, combine perfectly with an array of materials that include breathable mesh and a super soft suede.

Edgar Alvarez Barajas / Input
Edgar Alvarez Barajas / Input
Edgar Alvarez Barajas / Input
Edgar Alvarez Barajas / Input
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’
πŸ«’πŸ«’πŸ«’πŸ«’

JJJJound’s β€œOlive” 990v3 features New Balance’s ENCAP midsole, which uses a soft EVA material with plenty of support to create a cushiony feel that’s going to be extremely kind to your feet. Seriously, if you’ve never tried NB’s 990x series of shoes, you need to change that now.

Edgar Alvarez Barajas / Input

And of course, if you’re feeling patriotic, NB makes sure you let β€˜em know these shoes are (kind of) made here in the U.S. with a massive β€œnew balance USA” logo on the tongue.

Edgar Alvarez Barajas / Input
Edgar Alvarez Barajas / Input
Edgar Alvarez Barajas / Input

For those of you who missed out on these beauties when they dropped for $250, you can still get a pair from resale apps like GOAT β€” just be prepared to pay as much as $500, depending on your size.

And if you rather not spend that much, the good news is New Balance has other great sneakers coming soon.

Edgar Alvarez Barajas / Input