Nike’s quest to build Dunk hype has resulted in the brand releasing a new iteration of the sneaker seemingly every week — and it’s keeping up the relentless pace with a new “Green Glow” color scheme. The upcoming Dunk Low is marketed as a women’s exclusive, and will be available in an extended size run, hopefully giving more people a chance to cop. Dressed in a spring-appropriate light green, the sneaker keeps it basic but fresh.
Since last year, it’s become near impossible to secure a pair of Dunks without paying top-dollar for resale — especially if you’re a woman in streetwear. There’s no doubt that the sneaker world is mostly male-dominated, and with more demand than supply, it’s hard for brands to control who’s getting what. Now that SNKRS has transitioned its Dunk drops to lottery-based draws, too, the model is even more limited. Still, consumers are hungry for more, and Nike is willing to serve up Dunks until the market is satiated — or perhaps, overfed.
Back to basics — Regardless of how much Nike is killing Dunk hype, this model will definitely sell out in one way or another. With a bright green color that dress the mudguards, eyestays, heel, and Swooshes, the sneaker gives off a radiant hue — but doesn’t glow in the dark, as its “Green Glow” title implies.
The shoe’s minty green is accented by a white leather base, keeping things simple with a classic two-tone colorblock. Branding maintains the same white hue, hitting the nylon tongue and heel tab of the Dunk Low. White laces wrap up the upper while the sneaker sits atop a white midsole and green outsole.
With its basic build and classic Dunk qualities, there’s nothing special about the sneaker — but hypebeasts will be after it for that exact reason. While eccentric collaborations and wild designs often draw sneakerheads in, more neutral makeups cater to a larger audience just looking to buy the silhouette for what it is. The women’s exclusive “Coast” Dunk Low, which dropped in February, was sought after by many, and the two-toned sneaker is now selling for up to $420 on StockX. Similarly, the women’s exclusive “Orange Pearl” Dunk Low is reselling for $650. Catching this upcoming “Green Glow” Dunk Low won’t just be a feat, but a profit if you decide you don’t want the sneaker after all.
Your footwear future is up to fate — Nike’s latest Dunk Low is set to drop on SNKRS on April 16, and will most likely be subjected to the platform’s lottery-based draw. The silhouette retails at $100, and if you can score for that price, consider yourself very lucky. It seems the Dunk is only becoming more desirable and less available.
