Tech

Fiat’s new line of 500s are actually Google Assistants on wheels

“Hey Google, give me a Fiat 500 and Google collab.”

If modern cars are as much about the next-gen tech built into them as they are about getting from point A to B, then Google is technically dipping its toes into the automotive industry.

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Meet: the Fiat 500 Family Hey Google

The Fiat 500 Family Hey Google 📷: Fiat
The Fiat 500 Family Hey Google 📷: Fiat

Though the car has Google’s fingerprints all over it, the Fiat 500 Family Hey Google is still decidedly just that – a Fiat. Specifically, the cars are part of a collaboration between the companies that will see Google’s branding and technology added to three different 500’s, including the City Car, the 500x Crossover, and the 500 MPV.

📷: Fiat

With the help of Google, Fiat’s branded cars will be compatible with several of the company’s products, including Google Assistant, which allows drivers to use voice commands for things like navigation or controlling music playback.

The more novel aspect of Fiat’s Google Assistant integration, however, is what you can do when you’re not driving. With help from Fiat’s Google Mopar system, drivers of the Hey Google Fiats can access vehicle information like gas levels or whether their car is locked from any device equipped with Google Assistant.

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The collaboration also features a few design flares with Google branding, including a “Hey Google” slogan on the cars’ fuel door, Google logos on the wheel arches and seats, and multi-colored dots on the center of its door panels that evoke Google’s logo.

📷: Fiat

📷: Fiat

📷: Fiat

While Fiat says this is the first time Google’s branding has appeared on any car, the tech giant isn’t exactly a stranger to the automotive sector. Google Assistant is accessible inside any car using Android Auto (Google’s automotive operating system), and Waymo, a self-driving company, was originally created as a Google project.

If you’re in the U.S. and Google-branded Fiats are your thing, we have some bad news: The new line will only be available in Europe for now, going on sale in Italy, the U.K., France, Spain, Germany, Austria, Switzerland, Belgium, the Netherlands, and Poland.

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$22-30K

The cheapest model will start at $22,000, while the most expensive tops out at $30,000.

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