Tech

Watch this wildly reimagined ad for Apple's original Mac computer

Thibaut Crepelle created a modern motion design video for the first large-scale product Apple designed back in 1984.

Thibaut Crepelle

The Macintosh 128k was the original personal computer. Thibaut Crepelle has created a video promo to inject a modern twist on the vintage product.

Thibaut Crepelle

“I start every single personal project with a music idea: I have a bunch of playlists in reserve that fits some kinds of motion/era/styles. And then, I find the perfect product for that music...”

Thibaut Crepelle

Thibaut Crepelle

The promo features a synth-pop record by the likes of Juan Laya and Jorge Montiel. If you want to hear what the accompanying track was, you can listen to it here.

Thibaut Crepelle
Personal technology with a smooth and plush finish looks like it belongs in Wreck-It-RalphThibaut Crepelle

“For this piece, since everything is a learning experiment, I wanted to tackle a bit of UI and ‘animated modeling’...When looking back at it [Macintosh 128k], it is strikingly obvious how it was the founding stone of the whole Apple philosophy: design and user experience over everything.”

Thibaut Crepelle

Thibaut Crepelle

The original video promo for the Macintosh 128k was directed by Ridley Scott for the lofty pricetag of $370,000 and aired during Super Bowl 18, on January 22, 1984.

Robert Cole

This certainly won’t be the last time we see a modern reimagining of an older piece of technology. Will we ever see some sort of retro releases from Apple? Who knows — but we definitely know who they should approach to create the accompanying video promo.

Share