Apple has slowly but surely been cultivating a health-focused tech empire in recent years, with flagship devices like the Apple Watch receiving new health features with each new iteration. Apparently, Apple isn’t willing to just stop at tech: Executives at the company have explored the idea of creating a full Apple-branded healthcare program, according to people familiar with the plans.
The wider Apple healthcare initiative is — at least in theory — much broader than what consumers are seeing today. Apple has considered a wide-reaching program with its own primary-care medical service with Apple-employed doctors at its own clinics. The company has gone as far as to test these initiatives in small clinics that catered to its employees.
A full Apple healthcare program isn’t going public any time soon, though. Sources that spoke to The Wall Street Journal say Apple has largely struggled to get the initiative off the ground. The company’s health unit has instead spent most of its recent time focusing on the company’s health tech instead, especially via the Apple Watch.
A fuller expansion into the healthcare industry sounds ludicrous from a company whose biggest products are smartphones and laptops. But if you’ve been paying attention to Apple’s public-facing health initiatives in recent years, it makes a strange sort of sense.