Maya Ernest

Passionate about em dashes, vintage bling, and music.

The lightest, coolest running hats to get you through summer

Stepping up your cap game keeps you less sweaty and sunburnt.


The North Face Purple Label made the last tote bag you’ll ever need

The Japanese licensee offers stain, scuff, and moisture resistance.


These thermo-reactive sandals change color in the heat

See how hot your footwear game is with Havaianas and Market.


Arc’teryx Veilance offers sleek and lightweight outerwear for fall

Returning favorites and new silhouettes have been reworked through a fashionable lens.


Has TikTok surpassed Instagram as fashion’s favorite social media app?

Instagram has been a leading fashion source for over a decade. But algorithm changes are pushing stylish users away.

Out of style

Nike gives WNBA player Elena Delle Donne her first signature sneaker

The Air Deldon comes amid a sudden, and much-welcomed, influx of women’s basketball shoes.


Nike ACG finally debuts the monster Gaiadome boot

The brand previously said it wouldn’t release the winter boot teased at the Olympics.


This hybrid beauty brand wants to do your makeup digitally and IRL

Bakeup’s first offering will be a physical product, NFT, and Instagram filter.


Hugo Boss offers the most advanced AR try-on service yet

The feature allows consumers to create digital mannequins tailored to their exact measurements.


Stone Island’s reflective outerwear is now warmer than ever

Recycled nylon Tela makes the jackets lightweight, while PrimaLoft variations deliver high warmth-to-weight ratios.


The best breathable sneakers for hot summer runs

Beat the summer heat (and damp socks) with these eight athletic shoes.


Manchester City debuts third kit via Roblox

Win in Roblox Football Rush for a free download or go ahead and buy it.


Merrell’s Hydro Runner is a clog and sneaker all in one

A riff on the brand’s Hydro Moc, the new offering features a breathable mesh sock for additional support.


H&M’s sustainability marketing is ‘misleading’ and ‘falsified,’ lawsuit claims

The brand’s Sustainability Profile scorecards are just one alleged offense.


McLaren is trying to make the supercar of sneakers

The luxury carmaker has partnered with Athletic Propulsion Labs for $450 running shoes.


Dior’s debut digital clothing arrives through Gran Turismo 7

Kim Jones designed racing gear and a customized De Tomaso Mangusta car for Dior’s collaboration with the racing game.


Prada’s Timecapsule NFTs grant access to the brand’s Milan fashion show

One-of-a-kind shirts and a “full Prada journey” in Milan are up for grabs, too.


From Nike to Gucci: Here are the virtual fashion worlds you should explore

Whether you’re an experienced NFT collector or new to the metaverse, there’s a digital realm for everyone.


Metaverse real estate is real — and up for sale by The Row

The members-only metaverse community aims to be “the most high profile real estate development across many metaverses,” starting with these 30 properties.


Nike’s Training Club app adds workouts for adaptive athletes

Designed for people with and without disabilities, all classes are available for free.