No Time to Die, the 25th James Bond film, is finally set to arrive in theaters next month. And to coincide with the delayed premiere, Adidas is giving 007 his own official sneakers.
Five UltraBoosts inspired by the upcoming film will release beginning this week to join a long line of Bond-endorsed products. And unlike an Aston Martin vehicle or Omega watch, you’ll actually be able to afford the footwear of Hollywood’s favorite secret agent.
Leading the trio is an UltraBoost 20 based on Bond’s quintessential black tuxedo. At first, the sneaker looks like just another all-black affair. But on the heel you’ll find “007” insignia, while the insole features a Cuban backdrop as a nod to one of the scenes from No Time to Die. Completing the look is the logo from the franchise’s opening gun barrel sequence, which appears on the tongue.
Let the rollout begin — The first sneaker to release will be an all-white UltraBoost DNA that takes inspiration from Bond’s flashier tuxedo choice. The same iconography appears on the sneaker’s tongue and heel, while the insole gets a more evergreen treatment with the title card from each movie in the franchise printed on it. Creators Club members on Adidas’ app will get exclusive access to the sneaker on September 17.
Along with the all-black UltraBoost 20, three other versions of the silhouette will follow on September 24 through Adidas’ website and app as well as select retailers. One of the pairs features a similar all-black color scheme but with contrast stitching and a hidden pocket as a nod to the Q Branch where Bond’s tech originates. Accounting for the remaining pairs are two of the franchise's villains.
Longtime nemesis Spectre gets an UltraBoost 20 with a white, black, and grey color scheme decorated on the tongue by a seven-armed octopus logo. Meanwhile, newcomer Safin gets a concrete grey upper along with a white cage inspired by his porcelain mask.
All five of the sneakers will retail for $200, and alongside them, a small run of athletic apparel including tracksuits and a T-shirt will also release. Certainly, Bond would have to go jogging at some point to train for all his chases — and now we know what he’d wear for the occasion.