The good Kushner? — Joshua, husband of model Karlie Kloss (and sadly, brother of Jared) — gave iPhone and iPad users a Valentine’s Day gift on Friday. The serial entrepreneur quietly debuted an iOS app called Bedford. The free, end-to-end encrypted messaging app sets itself apart by only allowing users to use it with one other person. Sorry thruples! The service lets users send photos, videos, and texts to a partner, friend, relative, or any other significant other of their choosing.
WhatsApp has its vulnerabilities, and iMessage is only really locked down if you don’t back up your messages to iCloud. A new, secure messaging option centered on one-on-one communication supplies some fresh competition as well as a new perspective on how we talk to each other digitally. The idea of such a singularly focused communication service is endearing, even if we don't expect it'll take off.